Color

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Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

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The Basics

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Color values

HEX

A hexadecimal way of representing the red, green and blue of screen colors.

RGB

Red, green and blue, the component colors which create all screen colors.

CMYK

Cyan, magenta, yellow and black. The four colors used in offset and digital printing.

PMS

Pantone Matching System: Global color numbering for precise color selection and matching.

Please note:

Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Color-3

Name:

Gray 100

Hex:

#E5EAE5

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Gray 100

Hex:

#E5EAE5

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

050

100

200

300

400

500

600

700

800

900

Color-3

Name:

Lime Green

Hex:

#CAED4B

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Lime Green

Hex:

#CAED4B

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

050

100

200

300

400

500

600

700

800

900

Color-1

Name:

Light Blue

Hex:

#B2DDDF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Light Blue

Hex:

#B2DDDF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Color-2

Name:

Blue

Hex:

#9ACEFF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Blue

Hex:

#9ACEFF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Color-4

Name:

Light Orange

Hex:

#FEE8CD

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Light Orange

Hex:

#FEE8CD

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Base Colors

Name:

Dark

Hex:

#173124

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Dark

Hex:

#173124

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

off White

Hex:

#FDFCF7

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

off White

Hex:

#FDFCF7

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Background

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Background

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Border

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Border

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Surface 1

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Surface 1

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Surface 2

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Surface 2

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Utilitary colors

Name:

Heading

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Heading

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Body

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Body

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Color Combinations

Typography

Graphic Elements